What is it: Our boldest, most vibrant color ever. This sumptuous formula dramatically boosts moisture levels while intensely rejuvenating lips, keeping them comfortable and conditionedeven after its removed. Now in 30 shades, with a sleek gold tube. It's luxury, redefined. Who is it for: Anyone who wants the ultimate in color and treatment benefits in a lipstick. Why is it different: Intensely rejuvenates lips, helping to visibly reduce the appearance of lip lines and relieve lip flaking. Plus, just one swipe delivers maximum-coverage color.