What it Is: A new take on our bestselling Luxe Lip Color and a first-of-its-kind formula for Bobbi Brown, this luxurious 12-hour matte lipstick gives lips a vivid, maximum-matte look and glides on with a silky-smooth feel. Available in 18 shades. Paraben-free phthalate-free sulfate-free sulfite-free mineral oil-free- Vegan-friendly and gluten-free. What it Does: Created with oil-infused powders and pure matte powder pigments, this unique formula delivers full coverage, a comfortable, lightweight feel and 12-hour high-impact color. How To Use It: Apply directly onto the lips from the tube or use the Lip Brush for a more precise application.