Who It's For All Skin Types. What It Is A lengthening mascara that stays put for 24 hours without smudging or smearing. What It Does Mascara with staying power. Vows to look pretty for 24 hours without a smudge or smear. Lasts through rain, sweat, humidity, tears. Yet the formula removes easily with warm water. Unique brush reaches and beautifully lengthens even the tiniest lashes. Ophthalmologist Tested.