Potent color in one stroke. Plumping moisture. Incredible wear.It's one of our highest pigment lipsticks ever (25% intense pure pigment). Gives you an amazing 8-hours of bold color impact.The indulgently creamy-rich formula is instantly hydrating. Lips look plump, shapely, sensuously smooth.In irresistible Creme (creamy satin) finishe, provide full-coverage color in one swipe. What do you desire?