An extremely fine texture, unparalleled sensation of weightlessness, intense colour concentration, ultra-chic matte finish and flawless, long-lasting wear: Lip Magnet is all this and more. Lip Magnet is the first liquid lipcolour to offer unprecedented colour concentration in the finest of textures, while perfectly fusing with the lips. Lip Magnet delivers incomparable results: intensity of color, extreme finesse and a makeup finish with a matte, second-skin effect. Two major accomplishments: After application, colour is twice as intense thanks to a gradual evaporation phenomenon. The finish is four times thinner than a liquid lipcolour (40 to 10 micrometers). This long-lasting (up to 8 hours) matte lipcolour is never greasy or sticky it does not migrate or dry your lips. Lips stay hydrated and perfectly defined for hours on end, with a very pleasant bare-lips sensation.