Introducing the scent that makes the man. Joop! Wow! tells a story of a journey of transformation where the Joop! man is groomed, turned into a powerful and confident gentleman with nothing to prove to himself or others. The only thing missing is the finishing touch, one drop of Joop! Wow! and he becomes irresistible, creating the Wow! effect wherever he goes. A fresh-woody fragrance, Joop! Wow! awakens all the senses with captivating notes of Bergamot, Cardamom fused with Vetiver and Warm Vanilla a sensitive combination of spicy effect and effervescent freshness, creating an intoxicating scent.