To understand the ageing process, Lancôme scientists have studied the effect of the weakening of the skin’s matrix, hormonal changes and sun damage on the appearance of the skin. As a result our laboratories have created a marvel - ABSOLUE PREMIUM BX. It has been designed to fight the tiresome signs of ageing – a lack of firmness and elasticity, dryness, duller skin with more pronounced wrinkles. ABSOLUE PREMIUM ßx, enriched with Pro-Xylane and a bio-network of wild yam, soya, brown algae and barley. Effective results – Rejuvenated - skin looks younger; skin feels firmer and more elastic. Skin is replenished with moisture More comfortable. More supple. Skin has a luminous glow.