Finally, a matte liquid lipstick that wears comfortably without drying out your lips! A water-in-oil emulsion that's formulated with a patented Ultra Thin Film technology to deliver weightless texture and a second-skin feel without sacrificing intense colour payoff. And it has Vitamin E for comfortable, non-drying wear. Just shake to soak the applicator with formula, apply the cushion directly onto lips to build the saturated colour... then wait for it to dry down to a lightweight, comfort matte finish. Available in 7 vibrant hues- wear one on its own or mix and match for even more shade options!