NEVER FAKE IT An innovative mascara that delivers buildable volume and intensity in a lightweight, flexible formula without clumping or smudging. Don’t stop. Keep going. Reach your climax with explosive volume. Exclusive ribbed bristles load up with whipped, blackened pigments for hardcore lift and a softcore feel, all with a featherweight touch. Its Lash Moisture Complex goes all the way—from roots to tips and back again—for buildable intensity without clumping or smudging. Just the way you like it.