Never Fake It. An innovative mascara that delivers buildable volume and intensity in a lightweight, flexible formula without clumping or smudging. Dont stop. Keep going. Reach your climax with explosive volume. Exclusive ribbed bristles load up with whipped, blackened pigments for hardcore lift and a softcore feel, all with a featherweight touch. Its Lash Moisture Complex goes all the wayfrom roots to tips and back againfor buildable intensity without clumping or smudging. Just the way you like it.