Urban Decay Eyeshadow has a soft, amazingly velvety texture and delivers rich, decadent colour and long-lasting, crease-free wear. The best part? With an Insane range of shades in every texture imaginable (Really!), theres something for everyone.Every velvety shade features Urban Decays Pigment Infusion System. The proprietary blend of ingredients allows colour to weave itself through the Eyeshadow formula. What does that mean? Insane colour payout. Colour that stays on your lids. Sparkle that doesnt fall. And a velvety, suede-like smoothness and blendability.And its all available in five finishes: shimmer, duotone, matte, satin or sparkle.