What makes you feel ALIVE?
Every woman has her own answer.
Inspired by living life to the fullest and finding your own way, BOSS ALIVE empowers women on their path to success.
Contemporary and confident, blending soft and bold notes, the BOSS ALIVE fragrance leaves a trail of positive energy.
Sparkling apple and plum top notes exude optimism, while a powerful floral heart of jasmine sambac reveals radiant femininity. The contrasting base fuses woody notes with a magnetic vanilla absolute, bringing comfort and confidence.
A golden ornament surrounds the glass bottle like a piece of jewelry, while the nude pink juice captures the light, reflecting the aspirational, life-affirming nature of ALIVE.
Shop with confidence at World Duty Free
World Duty Free offers exceptional year-round value across its entire product range, so its promise to you is that if you purchase anything from World Duty Free and then find the identical item cheaper on the UK high street within the next 28 days, it will happily refund the difference.
World Duty Free regularly surveys the prices of its fragrance, cosmetics, skincare, spirits, wine and champagne range on the UK high street. An independent company travels the country to find the brands stocked in its airport stores in the shops you typically buy from week-in week-out. It uses these observations to create an Average UK High Street Price; this is the comparison price it shows its savings against.
Typically you will enjoy 20% off the Average High Street Price (where surveyed) on all of World Duty Free's fragrance and non-vintage champagne. You can save up to 50% off selected spirits and you will save the equivalent of VAT on cosmetics, skincare, sunglasses*, watches* and jewellery* (*savings compared to RRP)