The Sony Cyber-shot DSC-HX90B Superzoom Digital Camera delivers versatile shooting options with a tilting screen, pop-up viewfinder and impressive zoom.Great resultsThanks to a high quality CARL ZEISS lens with high precision optics, the Cyber-shot DSC-HX90B delivers images with excellent sharpness and contrast. An impressive 30 x optical zoom lets you capture faraway subjects in incredible detail, while a multi-layer anti-reflective coating helps reduce surface ghosting and flare.With a 18 megapixel Exmor R CMOS sensor for increased sensitivity and BIONZ X image processor for speedy operation, the Cyber-shot DSC-HX90 delivers brilliantly-lit, detail-rich, realistic photographs with minimum noise.Clear viewAllowing for excellent versatility when taking photos, the 180° tiltable LCD Live View monitor lets you perfectly frame images such those taken from a high or low angle. It also makes it incredibly easy to snap the perfect selfie.Perfectly frame images even in bright sunlight thanks to the retractable OLED Tru-Finder which offers excellent contrast and brightness over conventional electronic viewfinders. The Tru-Finder displays a real-time preview and various shooting information so you'll be able to see exactly how your shot will turn out.Full HD moviesShoot detailed Full HD 1080p video for high quality home movies that look great played back on a HDTV. The Cyber-shot HX90 lets you record in XAVC S format with a compatible memory card for detailed, extra-smooth action footage, while MP4 offers a compressed, web-friendly format for convenient sharing.With Intelligent Active Mode – Sony's advanced frame-analysis technology and five-axis image stabilisation – camera shake when shooting images and video is significantly reduced for sharper results.Handy settingsA range of scene modes ensure the optimum settings are automatically chosen for the scene in front of you, including tricky subjects such as snow, fireworks and night scenes.A digital level gauge helps you perfectly frame images using easy-to-read graphics to clearly indicate if the camera is level and enables fine adjustment of horizontal alignment while shooting – ideal for ensuring your shots are steady and well-framed.Built-in WiFiQuickly establish a connection with your compatible smartphone or tablet thanks to built-in WiFi and one-touch NFC. You'll then be able to transfer and share your favourite photos and movies with friends and family.In addition to letting you view and share your images, the Sony PlayMemories Mobile app lets you remotely control your camera – ideal when setting up selfies or group shots.Add memoryIt is important to have the right memory card for your camera. The memory card will determine how fast an image is saved and how fast an image is uploaded.If you're shooting high definition videos along with high resolution images then it's best to invest in a high performance memory card. A high performance memory card will get the best out of your photography, ensuring the best continuous shooting speed and high quality data capture.The black Sony Cyber-shot DSC-HX90B Superzoom Digital Camera offers a stylish and practical design with an ergonomic grip for stable handling.
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