SONY HX90 Black
Aim farther – Upgrade your view Take a better look at all you aim for, with the world's smallest1 digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS, a clear retractable OLED Tru-Finder, and other features to extend full-scale shooting capabilities.
The new Sony HX90 – it's absolutely brilliant from every perspective. The Elements of Comprehensive Image Quality The synergy of a higher-performance CMOS image sensor, lightning-quick image processor and legendary lens pack the latest optical and engineering advancements into an amazingly compact form. Go farther, closer and wider The ZEISS Vario-Sonnar T 30x optical zoom lens extends a legacy of high-precision optics to capture clear, sharp, undegraded images throughout a 24-720mm range.
Exmor R CMOS sensor: A back-illuminated Exmor R CMOS sensor with 18.2 effective megapixels takes in more light for greater detail in every shot. BIONZ X image processing engine Now reproducing more realistic detail and colour in images with less diffraction and noise.
Firm your grip and gain control; Enhance operation by assigning manual focus, step zoom or another function to the control ring. Also, the durable grip fits comfortably in your hand for optimal stability. Extra-speedy & precise Fast Intelligent AF An improved spatial object detection algorithm realises a more optimal and accurate lens drive to make AF even faster, for capturing more fleeting moments with ease.