A SHISEIDO first in foundation, with ActiveForceTM technology, that self-refreshes nonstop. Our long-wearing fluid foundation synchronises with skin and helps resist heat, humidity, oil and even motion so you maintain a just-applied, flawless finish that lasts 24 hours. Skin looks and feels fresh all day. Weightless comfort.
Breathable. Blendable. Buildable.
And because our foundation adapts to skin tone and was developed in shades inspired by skin, you’ll find your perfect match.
For all skin types
Medium, buildable coverage
Fresh, natural finish
All-day hydration Waterproof, smudge-proof, humidity-resistant, transfer-resistant
• 94% of women agreed the foundation felt comfortable on skin*
• 88% of women loved the texture of the product*
• 81% of women agreed the foundation reduced the appearance of pores*
• 81% of women agreed their skin looked fresh after 24 hours*
*Based on a 7-day
US consumer study of 100 women.
Shop with confidence at World Duty Free
World Duty Free offers exceptional year-round value across its entire product range, so its promise to you is that if you purchase anything from World Duty Free and then find the identical item cheaper on the UK high street within the next 28 days, it will happily refund the difference.
World Duty Free regularly surveys the prices of its fragrance, cosmetics, skincare, spirits, wine and champagne range on the UK high street. An independent company travels the country to find the brands stocked in its airport stores in the shops you typically buy from week-in week-out. It uses these observations to create an Average UK High Street Price; this is the comparison price it shows its savings against.
Typically you will enjoy 20% off the Average High Street Price (where surveyed) on all of World Duty Free's fragrance and non-vintage champagne. You can save up to 50% off selected spirits and you will save the equivalent of VAT on cosmetics, skincare, sunglasses*, watches* and jewellery* (*savings compared to RRP)