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1 Litre

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Product Information

As part of Absolut’s platform Create a Better Tomorrow, Tonight and continued mission to create a more open world, a new limited edition bottle has launched that celebrates these values .The campaign celebrates the belief that with a little less hate in our lives, the world can shine a bit brighter and a better message can be shared. To create this limited edition design, Absolut travelled to racist and LGBTQ intolerant rallies, took the ink from hate signs and repurposed it to spread a better message, love. The new bottle contains ink from these signs and the powerful action tells a deeper story which reflects the brand’s dedication to creating a more open world.

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